Today is the day that work gets pushed to the side and consumers scour the web looking for deals.

Cyber Monday was first used by the National Retail Federation 20 years ago, in 2005. It came about a decade after Amazon and eBay came on the scene and changed shopping habits forever.

“With the growth of online shopping, online-only players like Amazon were looking for a way to capitalize on Thanksgiving weekend sales,” NRF’s vice president of industry and consumer insights, Katherine Cullen, told NBC News. "The Monday after Thanksgiving became dedicated to online sales, differentiating it from Black Friday.”

This year, Adobe predicts that Cyber Monday sales will be about $14.2 billion or 6.8% higher than last year, and the biggest online shopping day in the history of the U.S. Last year $13.3 billion was spent.

Overall, Adobe says that people are expected to spend $253.4 billion this holiday season, both online and in stores.

Technology is having a huge impact this year, not only the gifts people are buying, with electronics the most-purchased category, but also how shoppers are making purchases.

“AI is changing how consumers shop for holiday gifts. This holiday season, traffic from AI sources (LLMs) to retail sites is expected to rise 515–520% from the 2024 holidays,“ Adobe said.

What are the most popular gifts by category?

Adobe has predicted what gifts will be showing up under the tree this year.

Here is what the company found.

Toys:

• Labubu
• Lego
• MrBeast Lab Toys
• Fisher-Price Little People
• Mini Brands

Electronics:

• iPhone 17
• Google Pixel 10
• Samsung Galaxy S25
• Oura Ring
• Kindle Colorsoft

Video games:

• Nintendo Switch 2
• PlayStation 5
• Xbox Series X
• Donkey Kong Bananza
• Madden NFL 26
• NBA 2k26
• Call of Duty: Black Ops 7

Other items

• Dyson Airwrap Multi Styler
• Cosmetics & skin care sets
• Fragrances
• Coffee makers
• Pajamas and lounge wear

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