The company said it smells just like a frisky young feline.
“After 15 years of effort, Demeter has captured the olfactory essence of the warmth and comfort of that purrfect spot, just behind a kitten’s neck,” according to a statement on Demeter’s website.
The new perfume is available in a wide variety of products, from sprays and roll-ons, to shower gels and body lotions. There is even a diffuser oil. Prices range from a $3 sampler to $39.50 for the 4 oz. cologne spray.
Social media reacted to the new perfume with a wide variety of comments.
“I love kittens but I think I'd have to draw the line at kitten fur perfume,” Pam Johnson-Bennett posted on Facebook.
Afrofeed said, “'Kitten fur' perfume will bring you one step closer to becoming your cat.”
“I've never sensed a "Kitten smell" when handling them, just an overall sense of happiness,” Taryn Dale posted.