The primary responsibilities of the Digital Ad Operations Manager will be to optimize, educate and facilitate all things regarding digital advertising and the associated fulfillment processes at Cox Media Group Athens. This person will serve as the liaison between the corporate digital team and the local market.
This position will also help lead, train and develop the Client Services Coordinators and will collaborate with the Sales Management team to implement strategies while proactively increasing the digital aptitude of all sales and support employees. Additional duties include: participating in weekly staff and sales meetings, conducting ongoing digital advertising training to the sales team and client seminars with local businesses as well as serving as part of a team of internal digital experts within the building to help CMG Athens remain at the forefront of digital marketing innovation.
This position will report to and work closely with the Director of Sales to help develop and implement new digital revenue streams while training traditional media consultants on how these new products fit into our overall portfolio and strategy. This individual will be asked to join sales representatives in the field to articulate the intricacies of digital advertising to our media partners and prospects.
Candidates must have outstanding digital advertising knowledge as well as emerging and existing facets of digital media including but not limited to; content marketing, SEO/SEM, display ad networks, video, mobile, IP Targeting, social media, native and website consulting.
• Assist the Sales Team in achieving revenue goals and consistent year over year growth by helping to strategize and optimize all digital advertising campaigns.
• Join Account Executives on client appointments and assist them by effectively communicating the complexities of digital advertising services and strategy to business owners and decision makers.
• Provide product leadership for all owned and operated digital assets.
• Facilitate third party digital vendor relationships and seek opportunities that will help maximize revenue opportunities for the cluster.
• Assist Account Executives in integrating new digital products and services as part of their overall marketing campaigns with current clients.
• Coach, train and develop all sales and support staff on introducing new digital products and services that are integrated with core and traditional media products and services.
• Resolve online advertising, delivery and fulfillment issues, customer complaints, and conflicts.
• Direct the Client Services Coordinators with all fulfillment processes in connection with digital orders.
• Bachelor’s degree with 2+ years’ experience of digital advertising and marketing.
• Successful experience working in a goal oriented, highly accountable environment.
• Expert knowledge of digital media including knowledge in content marketing, SEO/SEM, display ad networks, video, mobile, IP Targeting, social media, native, website consulting and video.
• Excellent verbal and written communication skills.
• Must be detail-oriented and possess strong organization and time-management skills.
• Ability to work effectively in a team environment that includes Account Executives, sales support, and sales management.
Cox Media Group is looking for a highly driven, self-motivated individual to join the multi-media advertising sales team in our Athens, GA location.
CMG Athens is home to the top 6 radio stations in Northeast Georgia/Greater Atlanta, including the flagship stations for UGA football. CMG Athens is a Google Adwords Premier SMB Partner.
The primary responsibility of the Account Executive will be to get appointments with local and regional business owners and decision makers, discover their specific company goals and challenges and then create strategic integrated marketing plans based on their individual needs using CMG's on air, online and onsite advertising assets that will be made available.
The Account Executive will be responsible for developing and growing their specific clients as market conditions continue to change and evolve over time.
This position will work closely with all internal departments including production, creative, traffic, promotions and programming to ensure client expectations are exceeded.
Must have outside sales experience, possess a keen understanding of multiple forms of advertising including SEM/SEO, digital display ad networks, special event and sports marketing, as well as traditional mediums preferably radio.
The Account Executive must have a self-disciplined work ethic as an individual and also work well as part of a team.
Host/on air personality in music format for one or more station in the Cox Media Group-Athens, GA cluster. Must be able to enunciate clearly, take direction, run a control board and perform other duties as assigned.
Candidate must have a strong work ethic, and be a team player.
Candidate must be able to work within the format parameters to maximize revenue success plus be able to relate to the lifestyle and attitude of the North Georgia Country listener.
This is a part time position, so the candidate must live in the region.
Preparing and hosting via pre-recorded voicetracking on air radio shifts.
Run control board, automation, some production as assigned.
Cox Media Group, a subsidiary of Atlanta-based Cox Inc., is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations, 57 radio stations, eight daily newspapers and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.